Our Story

JL is a family-owned business, run and staffed by athletes. For over 35 years, we have been designing, engineering, and manufacturing high-end custom technical training and racing gear.  
 
At our family-owned facilities in California and El Salvador we have complete control over the means of production, over the timing, and over our impact on the community and on the environment. We source our materials as close to production as possible, use recycled fibers when available, and plan to be 100 percent solar by the early 2020's! Our employees repay our commitment to them with consistent, quality work--you'll recognize it in every garment we make!
My name is Joline Esparza. I started JL in the early eighties while training and competing for the US Rowing Team. It was my great honor to represent the US; I raced to a Silver Medal in the Open Women's Eight, Lucerne, '82. I designed and made clothing that worked for me, my training partners, and my husband, a track and field athlete. In the years since then, Ken and I have developed JL Design Enterprises, Inc., a full-service sports apparel company specializing in customized uniforms for training and racing. 
 
While Joline was sewing and designing in the garage (really!) Ken was working his way through the bike retail industry. We owned a shop in San Diego for 5 years. Ken built a great reputation among club and pro riders in the area until the advent of catalog bike sales meant the end of our independent, family-owned shop. The bad news for bike retail meant great news for our clothing line, since both Ken and Joline put all their energy into JL.
 
When our daughter Kate started riding and racing bikes 10 years ago, JLVelo came to life. Having been part of the business her entire life, she brought knowledge, energy, and enthusiasm to the brand.  Her knowledge of the inner workings of the garment industry, mixed with her love of cycling and technical clothing made her the perfect spokes person and Director of our cycling line.
 
 
As a company we are committed to value and service. As a family we stand behind the integrity of our company. What this means to you is that we understand the importance of creating and maintaining team relationships. Ask any of the teams we work with. Ask about our communication, deliveries, and service. And ask about our products. We enjoy what we do at JL, and I think it shows. Look for the JL tent at local events. Call us any time to ask questions or to locate a regional representative.

We look forward working with you and your athletes.

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